A strong online presence helps farms of all sizes reach customers, strengthen relationships, and grow sales. This workshop walks farmers through four key steps to effective digital marketing: creating a simple, functional website; building an email list; managing social media efficiently; and exploring low-cost paid ads.

This case study profiles one of the more experienced organic grain farmers in the series, with 224 acres certified since 1990 and cover cropping since 1988, using a diverse toolkit of species — red clover, field peas, buckwheat, sorghum sudangrass, and oilseed radish — each selected for specific soil health, weed control, or fertility goals.

Growing great food is only half the battle to achieve farming success. You also have to be an effective marketer. This webinar, presented by Susan Smalley, is designed to help small to mid-scale farmers who market directly develop a useful and cost-effective marketing plan.

This case study profiles a multigenerational organic grain, vegetable, and livestock farm with 450 certified acres that gradually transitioned to organic over decades, driven by a mission to restore land health and local farming communities through crop diversity, cover cropping, and integrated livestock grazing.

Planning to grow only what you plan to sell eliminates wasted time and effort, and tracking income and expenses will show you your profit centers. In this workshop, Richard Wiswall will provide a step-by-step guide to achieve a healthy bottom line, assessing markets and developing a production plan, a roadmap of how to grow what you plan to sell.

This case study profiles an organic grain and beef cattle farmer with 500 acres in Bloomer, WI, who has been using cover crops for over 20 years. His long-term vision is a near-closed-loop farm requiring minimal purchased inputs, with all fields eventually integrated into a grazing rotation and the bulk of income coming from pasture-raised meat.

Join Carly Zierke from Sweet Season Farm (Calmar, IA) and the Iowa Organic Association for a webinar on direct marketing in the organic sector. Carly discusses strategies for using social media and e-mail marketing to build a loyal customer base, while connecting with farmers market patrons and telling her farm's story.

This case study profiles two partners operating a 2,150-acre organic grain farm in Clarkfield, MN, who got their start with cover crops on prevent-plant acres and have since embraced them. Their goal is to cover crop 25-33% of all farm acres, with daikon radish and oats as their preferred species, while actively working to reduce reliance on deep tillage practices common in their region.

This webinar, hosted by Rodale Institute Organic Advisor Dean Dickel, will discuss differences in soil health, crop yields, soil structure, and other elements in both conventional and organic agriculture. The economics will focus on cost of production, yields, and market pricing.

This case study profiles an organic grain farmer with 440 total acres in Audubon, IA, who has been using cover crops for 15 years, initially for erosion control on his rolling, variable soils. He favors winterkill covers like frost-sensitive alfalfa to reduce the need for spring termination tillage.

Join the Rodale Institute for an in-depth walkthrough of “Advancing Regional Organic Markets: A Farmer’s Toolkit”, a resource designed to strengthen regional organic economies. During this webinar, we’ll explore how to use the toolkit to identify key market opportunities in the Midwest, support resilient supply chains rooted in local identity, and foster stronger connections between producers, processors, and buyers.

This factsheet from the University of Arkansas covers fly control strategies for organic dairies. It identifies four key pest species — house flies, horn flies, face flies, and stable flies — and their impacts on milk production and cattle health. Control methods discussed include sanitation practices, biological parasitoids, mechanical traps, and pyrethrin-based insecticides approved for organic production.