Direct Marketing Channels & Strategy for Organic Products

Content Source: eOrganic

Resource Explained

This publication outlines direct marketing channels and strategies for organic producers. It covers CSAs, farmers markets, u-pick operations, farm stands, restaurant sales, farm-to-school and institution programs, agritourism, and online marketing — providing an overview of each channel's advantages, startup considerations, and resources to help farmers develop effective single or multi-channel marketing strategies.

Region

Midwest, Northeast/Mid-Atlantic, Northwest, Plains, Southeast, West/Southwest

Topic

Business and Marketing

Year Published

2009

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Created and maintained by the Organic Farming Research Foundation.