Intermediated Markets Case Studies
This factsheet, produced by ATTRA NCAT, presents case studies of four intermediaries that source and market local food. It examines farmer relationships, wholesale readiness, and scaling-up challenges, emphasizing that successful intermediated market relationships depend on clear communication, consistent product quality, food safety certification, and mutual commitment to supporting local agriculture.
NCAT Marketing Tip Sheet Series
This publication, produced by ATTRA NCAT, contains 13 tip sheets, each of which describes a particular marketing channel. The tip sheets include tips for selling through CSAs, farmers markets, roadside stands, online, and provide guidance for selling to restaurants, grocery stores, institutional markets, aggregators, wholesale buyers, and more.
Tips for Selling to Aggregators/Grower Marketing Coops
This factsheet, produced by ATTRA NCAT, outlines selling to agricultural aggregators and grower marketing cooperatives — businesses that consolidate and distribute products from multiple farms to local and regional markets. It outlines advantages including retained farm identity, technical support, and reduced marketing costs, alongside key considerations such as volume expectations, food safety requirements, packing standards, and cooperative participation commitments.
Direct Marketing
This guidebook, produced by ATTRA NCAT, provides an overview of direct marketing strategies for farm operations. It covers farmers markets, CSAs, farm-to-school and institution sales, agritourism, restaurants, food hubs, and cooperatives, while addressing marketing plan development, pricing strategies, branding, liability insurance, food safety considerations, and online promotional tools.
Webinar: Selling Your Products: A Guide for New & Beginning Farmers
This webinar, produced by the Community Alliance with Family Farmers (CAFF), introduces high level sales concepts, from determining the ideal customer, creating a value proposition, and preparing the product. It will outline several top marketing channels, and will discuss food safety considerations, packaging, insurance, payment terms, and logistics for each.
Webinar: How to Sell to Wholesale Buyers
Learn how to effectively communicate your farm's availability to wholesale buyers in this virtual workshop. Whether you're new to wholesale or looking to improve your buyer relationships, this session will help you create clear, professional availability lists and marketing materials that make it easy for buyers to say yes.
Webinar: Digital Marketing For Your Farm: Building Your Online Presence
A strong online presence helps farms of all sizes reach customers, strengthen relationships, and grow sales. This workshop walks farmers through four key steps to effective digital marketing: creating a simple, functional website; building an email list; managing social media efficiently; and exploring low-cost paid ads.
Organic Marketing 101: A Guide for Getting Your Products to Market
Many different market channels exist for your organic product, but not all channels will align with your goals, values, product line, and personality. This tool will help you select the perfect channel for your business, with an emphasis on finding the right avenue for your end consumers.